Client Model



51 weeks to show
Email to thank all exhibitors and inform them of the success of the last show and plans for the next show. Include an on-line booking form for stands next year.

48 weeks to show
New website built with on-line pre registration and automated telephone service offering information for Exhibiting, Visiting, Show Marketing messages and telephone pre-registration. This can also include a player- less video stream of live action from the last show and interviews with major Exhibitors and the Organiser. This means that instead of the current 34% penetration available using traditional streaming and player-dependent solutions you can now hit 96% of web users.

47 weeks to show (this can be sent at regular intervals)
Email website to all Exhibitors and Visitors who have supplied their email addresses (we can supply on-line reports showing all recipients who have opened the email and what click thrus they have used) We can also use a viral marketing element to encourage readers to send the email to colleagues and friends, increasing Exhibitor coverage and pre-registrations.

15 weeks to Show
Email website to Exhibitors promoting The Show Daily, Covering Show News and Organisers Marketing information.

4 weeks to show
Publication of a pre-show daily, mailed to all pre-registrations and Exhibitors. The pre show daily will include your marketing information and general show/exhibitor news (this wipes out all printing and design costs for your pre-show mailer)
BADGES MAILED WITH PRE-SHOW DAILY.

During Show
Publication of a live Show Daily each day of the show. We can also send an email version of the daily to the market encouraging or reminding them to attend, this should increase your attendance levels.

As part of pre-registration we collect mobile numbers and ask people to tick a box if they wish to receive offers or information on events during the show. This data enables us to send sms text messages to pre-registrations during the event, helping to encourage attendance. This also means exhibitors/Organisers can contact visitors live anywhere in the venue; E.g. Come to the xxx stand in 15 mins for xxx presentation

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