Client
Model
51 weeks to show
Email to thank all exhibitors and inform them of the success of the last
show and plans for the next show. Include an on-line booking form for stands
next year.
48 weeks to show
New website built with on-line pre registration and automated telephone
service offering information for Exhibiting, Visiting, Show Marketing messages
and telephone pre-registration. This can also include a player- less video
stream of live action from the last show and interviews with major Exhibitors
and the Organiser. This means that instead of the current 34% penetration
available using traditional streaming and player-dependent solutions you
can now hit 96% of web users.
47 weeks to show (this can be
sent at regular intervals)
Email website to all Exhibitors and Visitors who have supplied their email
addresses (we can supply on-line reports showing all recipients who have
opened the email and what click thrus they have used) We can also use a
viral marketing element to encourage readers to send the email to colleagues
and friends, increasing Exhibitor coverage and pre-registrations.
15 weeks to Show
Email website to Exhibitors promoting The Show Daily, Covering Show News
and Organisers Marketing information.
4 weeks to show
Publication of a pre-show daily, mailed to all pre-registrations and Exhibitors.
The pre show daily will include your marketing information and general show/exhibitor
news (this wipes out all printing and design costs for your pre-show mailer)
BADGES MAILED WITH PRE-SHOW DAILY.
During Show
Publication of a live Show Daily each day of the show. We can also send
an email version of the daily to the market encouraging or reminding them
to attend, this should increase your attendance levels.
As part of pre-registration we collect mobile numbers and ask people to
tick a box if they wish to receive offers or information on events during
the show. This data enables us to send sms text messages to pre-registrations
during the event, helping to encourage attendance. This also means exhibitors/Organisers
can contact visitors live anywhere in the venue; E.g. Come to the xxx
stand in 15 mins for xxx presentation
END |


|